Hawk Capital

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Case Study


Hawk Capital Partners is a private equity firm that seeks to make control investments in businesses. Seeing as they do things differently at Hawk, they reached out to FZ to help define their brand identity.


Hawk looked to FZ to help articulate what makes Hawk Capital Partners unique and define the advantages they offer to their portfolio companies. Keeping the content focused on the key info, the site also provides investment criteria to help transfer the right interest.


Hawk understands the importance of a strong brand and design in a successful business venture. Having seen the results from their own collateral, Hawk partnered with FZ Creative to represent their portfolio.

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Website Design

Guided by the new logo, FZ designed a clean, professional site housing only relevant content.

Hawk Capital Investment Criteria page design
Hawk Capital Our Team page design
Hawk Capital About Hawk Capital page design
Logo Design icon

Logo Design

Out of 8 variations, Hawk excitedly landed on the version that most closely represented their mission seen in the hawk taking-off.

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Maintaining the professional identity, FZ designed stationary with the new look and logo for consistency.

Hawk Capital Stationary Mock Up
Hawk Capital Stationary Mock Up
Hawk Capital Business Card Mock Up
Portfolio Companies icon

Portfolio Companies

FZ created identities for two of Hawks’ companies, CWS and LifeShield’s LifeView product. This included brand identity, logo, website and stationary, as well as apps, bumpers, and videos. For CWS we wanted to show the positive side of waste services with a warm, friendly site. LifeView needed a sleek design that simplifies and complements the company’s advanced wireless technology.

FZ wanted to capture the key messages for the companies. For LifeView we designed a logo reflective of security, while the CWS logo highlights its green efforts and progressive tendencies.

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LifeShield needed more than branded assets. FZ worked closely with Product Management to conceptualize the features of its products. This carried through to a tablet application, a bumper for multi-use, a product video and a digital dashboard for client-control of their security system.

Capital Waste Services home page design
LifeShield home page design
Stationary icon


Maintaining the professional identity, FZ designed stationary with the new look and logo for consistency.

Capital Waste Services Stationary Mock Up

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