Key Accounts Manager, Wyvern Consulting, Ltd.
For over 20 years WYVERN has set the standard for air charter operators around the globe. FZ partnered with WYVERN to develop their global brand strategy around their commitment to safety.
While WYVERN has been an industry leader for two decades, they struggled to convey exactly what it is they do in the industry. This lack of clarity made it difficult for sales and marketing to be as successful as they knew they could be considering WYVERN’s hold on private aviation.
Without reinventing a well-known name, FZ polished the brand to help Wyvern redefine its core traits and put forth a stronger, clearer marketing strategy. We also equipped them with a new portfolio of sales tools.
One area that needed further defining was one of WYVERN’s premiere products, WINGMAN. Lacking its own brand recognition, FZ wanted to give WINGMAN the platform it deserved. WINGMAN now has a unique logo completely independent from the Wyvern logo.
Another aspect of the brand redesign included a customizable Icon Library. FZ established a complete set of icons to represent Wyvern’s products and services in a smart, visual hierarchy.
For over 20 years, Wyvern has set the standard for air charter operators around the globe. FZ partnered with Wyvern to develop a global brand strategy around their commitment to safety.
FZ wanted to leave Wyvern feeling confident in applying the new branding across any future campaigns and marketing efforts. We designed a beautiful booklet detailing the requirements of every brand element including voice, copy, fonts, colors, logo usage and placement, etc… that could be used by the organization at large.