Creating a ⭐️⭐️⭐️⭐️⭐️ experience

Ristorante LUCCA, a prestigious 5-star Italian restaurant and lounge, sought to redefine its brand identity to match its exquisite dining experience. Our agency was tasked with creating a sophisticated, inviting brand design that captured LUCCA's authenticity, luxury, and culinary artistry.


LUCCA needed a brand identity that reflected its elevated dining experience and Italian heritage while appealing to a modern, discerning clientele. The challenge lay in striking the perfect balance between tradition and innovation to ensure the brand remained timeless yet relevant.

Research & Discovery:

We immersed ourselves in LUCCA's history, culinary philosophy, and ambiance. This helped us understand their unique selling points and what set them apart from other Italian eateries.

Visual Identity:

We crafted a refined logo that combined a classic serif font with a contemporary emblem, symbolizing the fusion of old-world charm and new-age sophistication. The color palette featured deep, rich tones of gold, olive green, and burgundy, evoking a sense of luxury and authenticity.

Social Media Strategy:

We curated a content strategy focusing on culinary artistry, Italian culture, and LUCCA's unique ambiance to engage the audience and highlight the brand's personality.

Brand Guidelines

Traditional typefaces were carefully chosen for a timeless touch, while high-quality imagery showcased LUCCA's delectable dishes and elegant interior.

Website Design

Phone and Tablet Adaptation

Sleek Visuals: Immerse yourself in stunning visuals that transport you to the heart of the restaurant. High-resolution images showcase the ambiance, decor, and tantalizing dishes, giving you a taste of the experience that awaits.

Responsive Web Design

Digital Marketing

Elevate Ristorante LUCCA's presence with a strategic digital marketing approach that captures the essence of its culinary excellence and ambiance. From engaging content to targeted campaigns, our strategy is designed to enhance visibility, foster engagement, and attract a wider audience.

An Integrated Strategy

Pay-Per-Click Ads

FZ will create a budget plan (TBD) for targeted PPC ads on the Google platform. These display and text ads will target local regions and relevant demographics that align with the goals and target market of Lucca.

FZ will target specific keywords and phrases to make sure that Flager & Associates gets effective ROI through the ad spend. FZ will also make sure to evolve our targeting, based on data and engagement.

Search Engine Optimization

A Comprehensive Search Optimization Strategy

FZ will create and execute a comprehensive search marketing strategy including both SEO (Organic) and SEM (Paid) components.

SEO Objectives:

  • Competitor Analysis
  • Increase Organic Ranking
  • Increase Keyword Ranking
  • Drive visits to new Website
  • Local SEO and Link Building
  • Ongoing Website Optimization

Review Platforms

  • Google My Business
  • Facebook
  • Yelp
  • TripAdvisor
  • OpenTable
  • FourSquare

Social Media Goals

We curated a content strategy focusing on culinary artistry, Italian culture, and LUCCA’s unique ambiance to engage the audience and highlight the brand’s personality.

Restaurants use social media to connect with patrons in fun, useful, and creative ways. Here are some of the ways restaurants are using social media sites like Facebook, Instagram, Twitter, and more

Social Platform Frequency

  • Facebook

    Usage: Brand Awareness, Ad Campaigns, Groups 3+ posts / week

  • LinkedIn

    Usage: Announcements, Recruiting, Link Sharing 1+ posts / month

  • Instagram

    Usage: Influencer Marketing, B2C, Stories, Reels 3+ posts / week

  • YouTube

    Usage: Video Sharing, SEO, Testimonials 1+ posts / month

  • Twitter

    Usage: Updates, News, Retweeting 3+ posts / week

  • TikTok

    Usage: In-House Content, Visibility 3+ posts / week

  • Pinterest

    Usage: Sharing Recipes, Pinterest Ads 10+ Pins / week

  • Google

    Usage: SEO / SEM, Reviews, Management Monthly updates as needed

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