Philadelphia Nut Butter Co.
FROM THE CITY OF NUTTERLY LOVE. Since 1955.
For more than 60 years, Wricley Nut Butters have been Roasted, Ground, and Packaged All Under One Roof. For clarity, this needs to be redone. Wricley has been in business for more than 65 years, but the nut butters have only been produced since the 1990s.
Direct to Consumer
Wricley Nut Company came to FZ to create a Direct to Consumer nut butter brand. Wricley Nut has been a wholesale leader in the nut business for well over 60 years and was interested in creating a brand of their own.
Challenge:
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Research & Discovery:
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Visual Identity:
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Social Media Strategy:
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Brand Guidelines
These guidelines are designed to ensure consistency and cohesion across all aspects of our brand identity, from visual elements to tone of voice.
E-commerce Website Design
As a direct-to-consumer food product, the UI/UX needed to be super simple and transactional. 3-clicks and the product is being packaged for delivery.
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